Background
There are thousands of great liquor brands produced outside Australia and only a small proportion of them are lucky enough to find an importer. Those who do find an importer very often aren’t able to get the focus they need to maximize their brand’s potential here, even if they are prepared to invest in the market.
There are also now hundreds of Aussie spirit and liqueur brands who don’t have their own marketing people because of budget, or they lack the time to do the marketing themselves because they’re too busy making booze.
That’s where Wholly Spirits comes in. We are your spirits and liqueurs marketing department for everything you want to do in Australia. This could include anything from hiring a BA, to organizing retail tastings, major events, trade shows, cocktail competitions, trade media comms, basically anything marketing-wise for your brand. We do this in close coordination with your importer, ensuring that we don’t step on anyone’s toes. Rather, we assist them and work side by side in the trade with them.
Wholly Spirits’ founder, James France, founded the multi-award-winning Vanguard Luxury Brands. James has over 30 years of proven local and international liquor marketing experience, and a world of excellent contacts. He also has one of the worst repositories of dad jokes known to humankind.
Why Use Us?
Expertise and contacts. Working with Wholly Spirits means you have access to the expertise and contacts of industry veteran James France, a liquor industry professional known in Australia and around the world.
Simplicity. We are your local marketing department. A one-stop shop for all your advertising, promotion, strategy, tastings, and events in Australia.
Easy to work with. All activities are payable via just one monthly invoice from us.
Transparency, simplicity, and fairness. We charge fees for our time, but no third-party goods or services are marked-up.
How We Work
As your local marketing department, we are connected with the best industry professionals and agencies to do whatever you need done. We on-charge outside disbursements at cost, only charging you for our time. So if you need a sampling done, some digital media, conventional PR, a consumer or trade show, or whatever else, we will do that and manage every step of the process with the incumbent agency.
